With the holidays right around the corner, now is the perfect time to determine where you will do your shopping. Where you choose to shop can not only affect the economy, but also the environment. Because the holidays are quickly approaching, we know the number of advertisements we see on television, the internet billboards, and print magazines, newspapers, etc., will quickly soar. However, caught in the middle of all of the hustle and bustle large retailers bring during the holiday season, are the small, local businesses. Why should you consider buying local this holiday season, rather than investing in gifts from the big-box retailers? We have pulled together 5 spectacular reasons below!
Benefits of Shopping Locally
- Create more jobs. Small businesses are among the largest employers in the country and offer a multitude of jobs, particularly to those in the local community. Not only do independent businesses employ more individuals per each dollar of revenue, but they also are the customers of local accountants, wholesalers, farmers, printers, etc. Support your local businesses, and you will create jobs for your friends, your loved ones, and even yourself.
- Keep the community unique, and let it thrive. There is nothing more fulfilling than watching a small community develop and thrive as the years roll along. Where you shop, eat, and have fun are what helps make your community a HOME and adds a unique sense of character to the area. Plus, studies show that entrepreneurs and skilled workers are more likely to settle in communities that recognize, support and preserve their one-of-a-kind businesses, helping the community to continue to grow and be successful.
- Local businesses give back (chain stores [typically] do not). Local businesses are owned by people who live in this community, are less likely to leave, and are more invested in the community’s future. In other words, local businesses, no matter what, are more likely to “do good” for the community and support local causes within the community.
- Achieve and receive more diversity. Typically, smaller businesses have a far greater diversity in products and services than that of chain stores. How often do you walk into a chain store and know (for the most part) what you will find? Not in a small business! Small businesses often add an element of surprise in their inventory –because of their ability to be more diverse!
- Support yourself. Let’s face it, you’re not just supporting the local businesses, but you’re also in turn supporting YOURSELF. Multiple studies have shown that when you buy from an independent, locally owned business, instead of a large, nationally owned business, a much greater chunk of your money is used to make purchases from other local businesses, service providers and farms which helps to strengthen the economic base of the community. What else does this mean? A greater percentage of local businesses helps keep your taxes lower!